Vision A well protected consumer within a disciplined business culture. Mission Safeguard consumer rights and interests through consumer empowerment, regulation of trade and promotion of healthy competition. Corporate Goals A delighted consumer through regulation of trade. Provide redress to consumers affected by unfair trade practices. Consumer empowerment through education and awareness. Protection of traders and manufactures against anti competitive trade practices and promotion of healthy competition. Organizational development through capacity enhancement. Corporate Values Trust Honesty and Integrity Accountability Team Spirit Recognition Commitment Responsiveness Creativity and Innovativeness Director General, Consumer Affairs Authority, No 27,Vauxhall street Colombo 02