Sri Lanka Tourism Promotion Bureau (SLTPB) is the authoritative government body responsible for handling all marketing and promotional activities related to the travel and tourism industry of Sri Lanka. The Bureau headed by the Chairman, Managing Director and a Board of Directors comprising of representatives from the Tourist Hotels Association of Sri Lanka, Sri Lanka Association of Inbound Tour Operators, Association of Small and Medium Enterprises in Tourism etc. SLTPB’s main objectives would be marketing and promoting of Sri Lanka directly and indirectly as a tourist and travel destination of quality specified in accordance with the Tourism Development Plan in collaboration with Sri Lanka Tourism Development Authority, Sri Lanka Conventions Bureau and Sri Lanka Institute of Hotel Management and with all travel and tourism stakeholders. These efforts are focused to promote Sri Lanka as a gateway to the South Asian Regions; and making Sri Lanka known as the centre of excellence in tourism management and development in the region.